Saturday, November 12, 2016

HOW TO WRITE AND MARKET YOUR EBOOK IN 10 EASY STEPS



There is something that you do VERY WELL that others would PAY YOU to learn! Imagine getting paid for talking about a topic that you love?
Discover thru this eBook, "How to Write and Market Your eBook in 10 Easy steps," creating an eBook of your very own, so that you can begin making extra money today!
Be seen as a thought leader and an influencer in your area of expertise!
In just 10 easy steps, you will have what you need to take you from, beginner to winner and off to the races!
Learn how to avoid the BIGGEST eBOOK MISTAKES and instead obtain the best kept secrets around:
-How to create and find your eBook audience
-How to make a compelling call to action offer
-How to remain relevant after it's written and so much more!
Download your copy today and take advantage of our limited time introductory offer! 
Grab a copy for yourself or for a friend who might be anxious to share ideas with others.
There are 4 Great Reasons why you should write and sell an eBook, find out more when you download your copy today!

Thursday, September 29, 2016

5 Reasons why BUSINESS OWNERS shouldn’t lower their prices after they’ve made an initial offer.



How many of us have ever been in a situation where we really wanted to make the purchase but we were NOT totally sold on if we really needed, wanted, or could afford the item in question?
And then, in an instant, the unthinkable happens… “How much can you afford?”the merchant utters.
This causes things to become much more interesting - since on one-end, you’d probably feel as if the merchant were doing you a favor by being willing to bargain; however on the other-hand, a small part of you can’t help but to question the validity of their pricing structure; which is a problem, in and-of itself.
Business Owners, for all intents and purposes, I’ve highlighted when it is acceptable to temporarily lower your prices. (I.e. Promotional offers, Counter-offers and Prelaunch discounts.) May I also add, that hindsight is always 20-20? Therefore, if you have been an offender of what I’m about to outline below, forgive yourself in advanced and GROWBEYOND, despite this common merchant oversight.
Let me first begin by stating that as a Business Owner, I myself HAVE in fact used this bargaining technique in offering my very own services and programs, not realizing its un-intended adverse impact.
In fact, reducing the initial offer, is quite common across the small business sector footprint since many see this as a form of negotiation-tactics that show the willingness to be competitive, or does it?
This is what I too, used to believe, until one day I casually overheard a customer’s perspective on this, who happened to mention how a competitor of ours, offered him a franchise opportunity and promptly lowered their prices as a secondary recourse when he didn’t initially accept. This apparently sent up all types of red flags to him, as a potential customer. Having once been guilty of the same act, I recall swallowing intently and raising my eyebrows, as I took mental notes.
He went on to describe in greater detail, how this experience forever tainted the image of the company in question. It also helped me to inadvertently reconsider my approach on this same topic.
With that said, I’ve since researched, tested and polled the perspectives' of ideal clients and below is the synopsis of my study.

5 Reasons why BUSINESS OWNERS shouldn’t lower their prices after they’ve made an initial offer
1.)   Cheapens the value of your offer- Quickly reducing your price, immediately after the fact and without customer inquiry, rebuttal or counter-proposal, makes the customer believe your offer was never worth the original value to begin with.
2.)   Appears desperate for sales- Your customers can smell desperation a mile away and it’s not a very favorable outlook for your business. No one trusts desperation, since desperate people do desperate things.
3.)   Negotiable Value- Despite the fact that the worth can be negotiated, the value should never be questioned. Value should always stand, even when the worth is in question. We teach our GrowGetters that Value is derived by the owner while worth is determined by the consumer. Value vs. worth.
4.)   Scrutinizes the integrity of your pricing criteria- Your customers want to feel as if some sense of scientific data or reasoning went into carving out the prices presented. (I.e. Time, materials, experience, etc.) Despite the fact that they aren’t as picky on what metrics were used, there is a subtle-solace in knowing there was a process used to determine pricing. The moment you change the price on the spot, you immediately de-edify your pricing criteria, creating additional lingering scrutiny around everything else. Perception is reality and how you do anything, is how you do everything.
5.)   Reputational damage- When prices, policies and processes are subject to change (without merit), on the drop of a dime, they become volatile, unrestricted and  unregulated, lending itself to errors, risks, losses and mixed messages that cause reputational damage. Reputational damage can occur when the customer feels that he/she would have  been willing to pay the original asking price, yet realizes that someone else, who perhaps wasn’t willing to pay original price, would have been offered a reduced rate, while they were charged the originally set price. This creates a“rip-off” aspect creating distrust. Reputational damage can almost be irrecoverable.
In Business, you've work too hard to inadvertently fall victim to these setbacks when trying to “help” your customer afford your products or services therefore it’s important that we approach our offers from a broad based perspective. Ultimately, the owner states the value, while your customers must recognize the worth for themselves. You can’t force the worth therefore, stand by your value!
If this was helpful, please add your comments and or share this with your business counterparts and get more of the #THINKLIKEAGROWGETTER strategic mindset to success strategies by attending our October 15, 2016 Business Summit or visiting our website. As one of the fastest growing strategic planning development firms, we are always looking to partner with business owners to GROW them from what’s POSSIBLE to what's PROFITABLE!




Saturday, August 27, 2016

Dawn Nicole - What is GrowGetter?







Being a GrowGetter is about having the business insights to recognize the invisible, for it wouldn’t be strategy if it
were obvious.
It’s about seeing hidden opportunity in every scenario so that peak potential may be maximized.
It’s
about cracking codes and understanding how to get the most value out of every scenario while only investing
time into what matters now.
However, before we can dissect the advantages of using strategy, including its definition and many
benefits, we must first shed light on the contrary and the legitimate reason why more people don’t
realize they’re missing out.
In life, many people rely heavily on basic instincts to transition them thru situational problem-solving.
Logic, practicalities and simple mathematics that explain a cause and effect. In fact, intuitiveness tells us,
to place one foot, in front of the other or to expect that ONE seed will produce ONE tree.
A reaction to
every action. Therefore, it’s no wonder most people expect one plus one to equal two; it’s the world as
we know it.
However, what if there were an invisible force of effort that could not only steer the ball in your favor, yet introduce you to more opportunities by helping you realize the peak potential in every resource and
relationship?
Welcome to GrowGetter!

Thursday, August 25, 2016

5 REASONS WHY BUSINESS OWNERS SHOULD NEVER BE BROKE




Last week during one of our program introductory meet and greets, a photographer who was only there to capture the moment, blurted out..."Sign me up for your program Dawn Nicole!" The room laughed with astonishment before moving on to my next point.

However, before I could proceed, he continued... "I'm serious, I need help in my business. To be honest, I'd like to hear my phone ringing off the hook, but it's not. My work is hit or miss and I'm afraid to say it, but I think photography is seasonal."

Wrong Answer! I quickly shifted that thinking and openly advised him that without seeing his strategic business plan, I could assure that his pricing was not appropriately set up for sustainable growth.

Let me first start by saying, I will not pretend that I've always been this "awake" in business. In fact, I know what broke feels like. It's Paycheck to paycheck, living on a shoe-string budget, counting every penny and robbing Peter to Paul, and that's the high-end of broke.

Actually Market Watch published a post back in January 2016, which stated how most Americans live this way, week in and week out. Paycheck to Paycheck. Let's agree, there's nothing fun about being broke.

However, here's what I know, back then when I was admittedly broke, it was largely because I had a Broke(n) Mentality, a broken system and broken spirits, all without knowing it. Ouch! That actually stings to write, yet the reality is, I was not alone. Tons of Americans wake-up daily with a broke mentality without ever realizing it.  "So, what is a BROKE Mentality?" You might ask.

I describe this as a subconscious reliance and dependency on a false sense of security. (English Please) A Broke Mentality, as a Business Owner, is the failure to see and exercise PEAK POTENTIAL in what you have, that has ability to grow your business leaps and bounds ahead.

It's the false thinking that your ability to generate income is somehow one-dimensional or tied-to a single primary external factor, rather than seeing the GOD-GIVEN Natural resources in your VALUE PROPOSITION.

As well as, an understanding that your Financial Elevator can go as high as you believe, which is both good or bad, depending on what you believe.



As a National Business Growth Expert, I travel the country empowering Entrepreneurs on how to become the Chief Architects of their own vision in order to Grow their Businesses from Possibility to Profitability. And while today, I have a thriving practice in Charlotte, NC., with a lofty vision of where my company, GrowGetter, is headed, I remember not that long ago feeling completely powerless regarding my ability to produce income as a new Business Owner.  In my new book, Grow for It, I describe the challenging transition I experienced growing from the corporate sector onto the fulltime entrepreneurial sector. I describe some of my BIGGEST MISTAKES in how I was hungry trying to REPLACE the six figure salary so badly, that I treated every new prospect like a dollar sign rather than a budding relationship and as a result, almost crashed and burned my new business before it ever took off.

I also discuss my initial response when an entrepreneurial colleague advised me to build my own intellectual property. I recall laughing and thinking..."what the heck would I have to offer?" Boy was I wrong. Who knew that would become the basis of why I will never be broke again. And now, I work with Entrepreneurs across the nation to expose them to "PEAK POTENTIAL THINKING" when it comes to their product offerings, including how to Think Like A GrowGetter, so that they too, can learn how to maximize every opportunity.

There are 5 FUNDAMENTAL Reasons why BUSINESS OWNERS should NEVER Be Broke. I will share all 5 at my upcoming workshop on:

Monday September 12, 2016 from 9a-12p. We will spend some time on having a Strategic mindset to success before deep-diving into these 5 Factors creating guidelines around how any business can implement these 5 factors in their own business. Workshop Materials will be provided.

*Only 14 Seats available, act now.

Workshop Investment: $57.00

Location: 8008 Corporate Center Drive, Ste. 120, Charlotte, NC

Please RSVP here: 

If you would like to attend this workshop virtually or would like to bring this workshop to your local area, organization or business, please contact us at: Office: 704-709-0329 ext. 101 or email us at Dawn@DawnNicole360.com

Order the new book here:


Monday, August 22, 2016

The Book for New Businesses, Grow for It by Dawn Nicole


Hear the story first hand: I want more

People always think that wealthy CEO’s of billion dollar companies don’t look like them. As if there’s some secret society of well-to-do, good luck prestige that is only sprinkled on a few privileged scholars.

Fortunately, I am here to burst your bubble, they look just like you and me, the dreamers.The one’s who sit on the other side of the window, wondering and waiting for the right time to take that chance.

The one’s who wish they could afford to leave a hundred thousand dollar a year job for a million dollar dream, yet fear there’s too much at stake and so they stop before they start.

The one’s like me, who toyed with the notion of running a business for years but the high-churn demand of corporate culture kept me bound, until one day, I went from desire to decision.

Don't start a business without reading this book! This is my story of jumping out, crashing and the million dollar moment that turned it all around for me as a new Business Owner. “Grow for it”, the new book by Dawn Nicole.

Get your copy today and win a free business consultation, so that you too, can turn what’s possible into what’s profitable!

Leaving a Hundred Thousand Dollar a year job for a Million Dollar Dream and Learn NOW why I'll NEVER be broke.

Get Your new "Grow For It" Book in hard back today: https://thegrowgetters.com/store/