HOW TO WRITE AND MARKET YOUR EBOOK IN 10 EASY STEPS

There is something that you do VERY WELL that others would PAY YOU to learn! Imagine getting paid for talking about a topic that you love?

Discover thru this eBook, "How to Write and Market Your eBook in 10 Easy steps," creating an eBook of your very own, so that you can begin making extra money today!

Be seen as a thought leader and an influencer in your area of expertise!

In just 10 easy steps, you will have what you need to take you from, beginner to winner and off to the races!

Learn how to avoid the BIGGEST eBOOK MISTAKES and instead obtain the best kept secrets around:

-How to create and find your eBook audience

-How to make a compelling call to action offer

-How to remain relevant after it's written and so much more!

Download your copy today and take advantage of our limited time introductory offer! 

Grab a copy for yourself or for a friend who might be anxious to share ideas with others.

There are 4 Great Reasons why you should write and sell an eBook, find out more when you download your copy today!

 For this and more info aroud GrowGetter's Consulting, Coaching and Training please contact us today:

5 REASONS WHY BUSINESS OWNERS SHOULD NEVER BE BROKE

Last week during one of our program introductory meet and greets, a photographer who was only there to capture the moment, blurted out..."Sign me up for your program Dawn Nicole!" The room laughed with astonishment before moving on to my next point.

However, before I could proceed, he continued... "I'm serious, I need help in my business. To be honest, I'd like to hear my phone ringing off the hook, but it's not. My work is hit or miss and I'm afraid to say it, but I think photography is seasonal."

Wrong Answer! I quickly shifted that thinking and openly advised him that without seeing his strategic business plan, I could assure that his pricing was not appropriately set up for sustainable growth.

Let me first start by saying, I will not pretend that I've always been this "awake" in business. In fact, I know what broke feels like. It's Paycheck to paycheck, living on a shoe-string budget, counting every penny and robbing Peter to Paul, and that's the high-end of broke.

Actually Market Watch published a post back in January 2016, which stated how most Americans live this way, week in and week out. Paycheck to Paycheck. Let's agree, there's nothing fun about being broke.

However, here's what I know, back then when I was admittedly broke, it was largely because I had a Broke(n) Mentality, a broken system and broken spirits, all without knowing it. Ouch! That actually stings to write, yet the reality is, I was not alone. Tons of Americans wake-up daily with a broke mentality without ever realizing it.  "So, what is a BROKE Mentality?" You might ask.

I describe this as a subconscious reliance and dependency on a false sense of security. (English Please) A Broke Mentality, as a Business Owner, is the failure to see and exercise PEAK POTENTIAL in what you have, that has ability to grow your business leaps and bounds ahead.

It's the false thinking that your ability to generate income is somehow one-dimensional or tied-to a single primary external factor, rather than seeing the GOD-GIVEN Natural resources in your VALUE PROPOSITION.

As well as, an understanding that your Financial Elevator can go as high as you believe, which is both good or bad, depending on what you believe.

As a National Business Growth Expert, I travel the country empowering Entrepreneurs on how to become the Chief Architects of their own vision in order to Grow their Businesses from Possibility to Profitability. And while today, I have a thriving practice in Charlotte, NC., with a lofty vision of where my company, GrowGetter, is headed, I remember not that long ago feeling completely powerless regarding my ability to produce income as a new Business Owner.  In my new book, Grow for It, I describe the challenging transition I experienced growing from the corporate sector onto the fulltime entrepreneurial sector. I describe some of my BIGGEST MISTAKES in how I was hungry trying to REPLACE the six figure salary so badly, that I treated every new prospect like a dollar sign rather than a budding relationship and as a result, almost crashed and burned my new business before it ever took off.

I also discuss my initial response when an entrepreneurial colleague advised me to build my own intellectual property. I recall laughing and thinking..."what the heck would I have to offer?" Boy was I wrong. Who knew that would become the basis of why I will never be broke again. And now, I work with Entrepreneurs across the nation to expose them to "PEAK POTENTIAL THINKING" when it comes to their product offerings, including how to Think Like A GrowGetter, so that they too, can learn how to maximize every opportunity.

There are 5 FUNDAMENTAL Reasons why BUSINESS OWNERS should NEVER Be Broke. I will share all 5 at my upcoming workshop on:

Monday September 12, 2016 from 9a-12p. We will spend some time on having a Strategic mindset to success before deep-diving into these 5 Factors creating guidelines around how any business can implement these 5 factors in their own business. Workshop Materials will be provided.

*Only 14 Seats available, act now.

Workshop Investment: $57.00

Location: 8008 Corporate Center Drive, Ste. 120, Charlotte, NC

Please RSVP here: 

If you would like to attend this workshop virtually or would like to bring this workshop to your local area, organization or business, please contact us at: Office: 704-709-0329 ext. 101 or email us at Dawn@DawnNicole360.com

Order the new book here:

5 simple considerations to include when developing your Business Strategic Plan

As a Business Growth Expert Strategist, I show entrepreneurs how to use strategy to grow their businesses; empowering them to be the architects of their own success. And, when owners are running 100 miles per hour yet growing no-where fast, it affirmatively tells me there’s a lack of effective strategy in place for the business in question.

Although our firm creates strategic plans for many Business Owners, we also empower others to develop their own strategic plans.  When doing so, below are 5 simple considerations to include, in order to craft a masterful strategic plan.

5 simple considerations to include when developing your Business Strategic Plan

1. Determine the business focus category the strategy will fall under. (I.e. Financial, Marketing, Technology, Regulatory, Management of People or Process, Products/Services, etc.)
2. Secondly, identify the desired objective of the strategy. What are you hoping to accomplish thru this strategy, including what's the driving force? (I.e. Will this be a pro-active strategy or reactionary/remediation strategy?)
3. Next, if the strategy’s objective is accomplished, what will it mean for the business?  What’s the expected result? This should be clearly defined next to each strategy.
4. Lastly, what’s the definition of done? How will the completion of this strategy be defined, or will this be an ongoing strategy?
5. Most importantly, consider how you’ll measure the effectiveness of the strategies in place.  Key Performance Indicators, known as (KPIs), evaluate the success of a particular activity in which it engages.

Note: In order to measure a strategy’s success, you’ll need KPIs, as outlined in my example. (I.e. My business’s networking strategy will be considered effective when I’m able to attend 6 events per month, quickly identify key people vs. common connections, follow-up in 24 hours with Key people, land critical initial meetings with a minimum of 80% of those Key people within 7 days of networking event. )

The considerations listed above, are 5 MUST HAVES to include. Include meaning, adding to other components needed for building out your strategic plan; when crafting on your own.

However, for deeper  advisement of how to develop a full end to end strategic plan, please contact us at Ready Set Grow!

If this blog was helpful to you, or could be to someone you know, please share and add your feedback by commenting below.


#thinklikeagrowgetter #chiefgrowgetter #businessmasteryforum #strategicvision #businesscontentqueen

Grow-Bono™, Why You'll Never Look at Free the same way again!

People always want something for FREE! And it drives business owners, like me CRAZY! Well, it used to, until I learned how to use "FREE," STRATEGICALLY, to my advantage. Join my FREE webinar which will discuss exactly how you turn the tables to GET what you DESERVE out of each opportunity. 

Free doesn't have to mean bad and paid doesn't always mean good. Understanding how to MAXIMIZE MOMENTS THAT MATTER is what I'm an expert in, and now I show you how to take it from FREE to GROW-BONO™ ! "Growing your business by doing charitable things." 

Understand how to position yourself in a way where you will never feel guilty, pressured or confused on when it's worth it and when it's not. Grow-Bono™, Why You'll Never Look at Free the Same way!


About us: 
GrowGetter is a premium brand of winning business strategies and priority planning that combine your vision with market research to accelerate professional growth. ANOTHER UNIQUE GROWGETTER STRATEGY#thinklikeagrowgetter #chiefgrowgetter

Join my Free Webinar:https://meetings.ringcentral.com/join?jid=1490603880

Time: Wednesday 06/29/2016 7pm-7:45pm est

Get the free replay: Order replay now!

Business Mastery Forum, Beyond the Plan by Chief GrowGetter

Our GrowGetter Business Mastery
forum is a 12 month interactive forum designed to show you how thinking like a
GrowGetter... 

üIncreases your cash flow within 90 days or less.

üImproves your customer retention with actionable immediate steps.

üCompletes your goals up to three times
faster

by
focusing your energy on things that’ll bring you the highest impact now with long lasting sustainability.


Join us on: 

The available FREE Coffee Meet and Greet times are listed below, please let me know which works best for you.

June 13th 9a-11a

June 20th 9a-11a

June 27th 9a-11a

Register here:THINK LIKE A GROWGETTER


#ChiefGrowGetter #BusinessMasteryForum

Can Too Much Customization Dilute Your Brand?

I can’t answer this question without first expounding further upon what it means to be a brand.

Since a brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others, what dictates the need for customization and at what point does it dilute your brand?

That’s the million dollar question, I used to ask myself back in my prestigious consulting days where we’d be professionally polished for ‘Wall Street’ even on Fridays. We'd have meetings about meetings, practice our board-room ‘play’, anticipate client questions beforehand and rehearse our engagement style; only to be later reduced to providing what the client wanted in the manner that they dictated.

“But, what about our brand?” I thought to myself. What about us being the experts who had the proven use-cases, artifacts, prototypes and methodology to deploy a successful project?”

 I recall adamantly questioning why it seemed no matter what we’d set out to do, we always seemed to falter back to what the client wanted, lacking creativity and posture.

At the time, I was advised that consulting (an intangible service that I was relatively new to) was a client-driven business where the customer always wins. As a new team-member, I didn’t necessarily agree with that logic, yet thought it best that I adhere to the practices that my leaders instilled.

However, it wasn’t very long before I was serving up my own ideas and industry expertise as a viable part of our team’s solution strategy.

You see, I had a firm belief that while there was a small-bit of truth to the notion of consulting being a client-driven  industry, establishing oneself as a brand wasmore important to the growth of one’s business, than not.

Being an industry brand leader was about taking a stance. It’s about declaringthe way by which you'll choose to deliver a solution with excellence. While your client’s needs may vary, your solution shouldn’t waiver so far from its original appeal that it becomes unrecognizable to the eye, diluted.

Consulting, by definition, means to seek out professional expert advice. This means you are the expert for a reason; hopefully because you’ve mastered the domain you’re in after solution[ing] multiple cases of the problem you solve.

And, while some customization is essential for sustaining in a volatile market-place because it shows that you are paying attention to customer trends and demands, it should be done within the confines of your unique brand.

Take Lays Brand Potato Chips, for example, who makes it a point to consider the customer by running a promo-campaign each year, where they allow fans to name their own flavors.

The winning flavors are packaged and produced under the Lays Brand and distributed accordingly. Throughout this process, Lays continues to sell their own brand flavors, making customization a unique option under its brand that’s managed and contained thru a promotional campaign so that it’s not the dominating driver of their success.

Believe it or not, their original flavors are still top selling because the market appreciates, recognizes and trusts its authentic brand!

 If your customization becomes the dominating driver, then you’ve lost the uniqueness that makes you a brand.

In conclusion, you can't please everybody and not every dollar, is your dollar. Consider how much customization you’ll implement before relenting your brand appeal!

Business Growth Expert, Professional Speaker and Published Author, Dawn Nicole has just released new best-selling business book, "Grow for it," which reveals more about her philosophy.

Order Now: http://thegrowgetters.com/store/

For more information on this event or to book us, please contact us at http://thegrowgetters.com/contact-us/

#chiefgrowgetter #businesscontentqueen

What does it take to be considered one of Charlotte's Top 100 Most Influential Women?

As an industry leader in strategic planning and creator of GrowGetter innovative business strategies for small to medium-sized businesses, I am always being asked to come speak about my perspective on business growth.  

When I am not speaking or conducting a strategy related workshop, you can find me leading a group-think panel much like the thought-provoking leadership panel occurring on Saturday, June 11th at 9am at Rotary Club.

So, what does it take to be considered one of Charlotte's Top 100 Most Influential Women? That's a great question when you're aspiring to be recognized as such, in your local market.

The best way to learn more, is to join me as I lead a FREE in-depth panel discussion, where we'll address this and much more from 3 local Charlotte women who've been nominated as Top Influencers.

You'll want to be there at 9:30am to obtain a good seat. Free admission and great networking with a light breakfast! 

Register: https:Hold my seat now

 #growgettertalks #chiefgrowgetter

Why your business needs more than a plan to survive.

A common misconception of a strategic plan:

Many business owners believe that a strategic plan is a one and done deal. It’s something you complete at the start of the year, so that you can check-it-off the list along with all of the other nominal things required at the start of a business. This couldn’t be further from the truth, as a strategic plan is a living, breathing and (in many cases) functional document that continues to navigate the company thru the tricky terrain of the unknowns.

Four main pillars of a strategic plan:

A well formed strategic plan should be built upon a business’s four main pillars (i.e. Financial, Marketing, Management and Products or Services goals) and designed to speak to what, why, how, when, who and DELIVERY! That’s right DELIVERY!

Strategic plan pitfall:

Have you ever THOROUGHLY shown someone how to do something and was assured they fully understood, however, when it came time for execution or delivery, they stalled? People stall for two main reasons; confusion around the command or lack of motivation around completing the task.

In either case, the best plan in the world doesn’t help if the delivery is not well understood or well executed. This is where most plans break down. The delivery review is one of the most critical parts of the planning process because, as we know, prompts on paper are just wishes, without action to see them through.

Strategic planning solutions:

One of the things we place the most emphasis on within our organization (GrowGetter), is the delivery and accountability component of the strategic plan, since this is the point where most companies falter. Designing the plan is simple for a strategic plan expert, yet it’s the follow through that gets complicated.

Our process treats the hand-off of the strategic plan like a working module in of itself requiring client sign-off acknowledgements for each plan component. This includes role and responsibility, task assignments around the delivery, progress track-ability with accountability measures, and delivery milestones. We ensure that review meetings and monitoring measures are set up and in place before we hand over the final plan; with an option to add plan oversight (not to be confused with project management) as an optional service. Essentially, building the plan is a process, yet maintaining and following thru on deliverables, can truly become a project for the client.

Deliver the dynamite to grow a booming business:

At the end, it’s the plan delivery that counts, yet this is agreeably, the weakest area for many. In order to combat that, there’ll need to be some degree of education provided to a client that guides them through the management and maintenance portion of their plan. The client should be advised that the strategic plan should be used as a day to day, week to week, month to month guide and answer-key thru the unknowns.

In our organization, GrowGetter, we use a Scoreboard system along with other trademarked tools to monitor and measure the progress of the strategic plan’s objectives. Inspired by weight watchers, our GrowGetter scoreboard system makes goal tracking fun and comprehensive so that each client can deliver the dynamite to grow a booming business!

Business Growth Expert, Professional Speaker and Published Author, Dawn Nicole has just released new best-selling business book that reveals more about her philosophy.

Order Now: http://thegrowgetters.com/store/

For more information on this topic or to book us, please contact us at http://thegrowgetters.com/contact-us/

#chiefgrowgetter #businesscontent queen #growgettertalks

Serving your Solution vs. Selling your Products!

Have you ever been to a Networking event and met that one Business Owner who tried to SELL you EVERYTHING they have during the first five minutes? This is the equivalent of you walking into a new restaurant and your waiter delivering to your table, every single menu-item the moment you sat down.  You’d likely be astonished and overwhelmed, to say the least.

The Biggest problem for the restaurant using this assumptive approach would be, tons of wasted food, since your waiter didn’t take the time to discover what you truly wanted thru listening and relationship building. They would’ve had better luck simply taking the time to truly SERVE you, requiring patience and attention placed on your wants, rather than promoting their own agendas.

In the networking scenario, this assumptive approach also leads to a wasted opportunity since chances are, that you’re so put off from what feels like being sold, you’ll likely avoid that person at the next event.

Yet, if the above scenario is true, you might be wondering how one can make a significant impact in a matter of moments, on their ideal customer, without being too salesly?

Great question! Join me on tomorrow June 2nd, at E Women Network at the Charlotte Motor Speedway around 10:30am, as I discuss one of my Key Note Topics, “Serving your Solution vs. Selling your Products!” which is delivered using a restaurant industry parallel to benchmark best practices on how and when to best serve your business clients.  This topic helps guide you through your customer relationships and positioning of your products.

A few of the 6 Key points you’ll learn are:

1. UNDERSTANDING YOUR MENU
2. INTRODUCING A TRUST TRIGGER
3. SERVING BASED ON CUSTOMER NEED VS. WHAT YOU WANT TO OFFER

We are almost sold out with just 4 seats left. Act now to RSVP your spot, also includes a great lunch!

RSVP Now: Hear Dawn Nicole Speak

Book Dawn Nicole Now: GrowGetter Talks

Request this topic via webinar: Serving Your Solution vs. Selling Your Product

Buy Dawn Nicole's NEW Best Selling Business Book:Grow For It!

See you there!

#chiefgrowgetter #growgettertalks